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Business intelligence (BI) tools provide critical insights from data to improve decision-making. With the wide variety of options on the market, choosing the right BI platform can be a daunting task. This guide is designed to help simplify your decision by providing an overview of the leading BI tools.

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In this document, you will find a brief description of some of the top BI platforms, including Power BI, Tableau, Qlik Sense and Looker. For each tool, we outline some of the key pros and cons our team has encountered through research and hands-on experience.

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The end goal of BI is to leverage data analytics to differentiate your organization from the competition. These platforms provide customizable dashboards, reports and visualizations to unlock essential insights for each user and department. By delivering actionable intelligence, BI tools can help drive better decision making, optimize costs, enrich customer experiences and innovation.